Creative Direction & Interaction Design
We all know retention is the new sales. We built AutoPoint to defy the assumption that marketing, service execution, vehicle registration, and motorist engagement are all separate tasks. We joined shop efficiency solutions with data-driven marketing strategies and electronic vehicle registration to create a complete lifecycle of excellence.
I co-produced this video with the brilliantly creative Chris Zobel.
Concept video
Purpose was to displaying all of the possibilities that could exist using AutoPoint's data
Used internally to unite team members during a 6 company merger
Used as showpiece at NADA
Used to show off AutoPoint's new brand. To learn more about the rebrand, check this out.
Staff Designer at Adobe.
Accessibility advocate.
Cheese enthusiast.